Users will soon have a updated setting that allows them to cut down on the amount of AI-created content appearing in their feeds. This move comes as the company revealed that it now features over 1 thousand million AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a widespread rollout. This development aligns with a increase in AI-generated material, spurred by recent AI video creators.
AI Proliferation Online
Studies have shown that almost one in 10 of the fastest-growing content creators on another major platform primarily display AI-generated videos. A considerable share of this content is classified as mass-produced AI material, a phrase for substandard, mass-produced content that is frequently illogical or surreal.
Our research shows that numerous viewers like content produced via AI tools, from AI artwork to informative clips, and we aim to offer the community the option to see more or less of that, based on their own preferences,” said a platform representative.
AI on the Platform
The service announced that there are currently over a billion videos on its service identified as made with AI. Collectively, over 100 m videos are added to the platform every day, making AI content a limited portion of its total content library.
User Control Features
Users will be able to limit or boost the amount of AI content they view by using the “manage topic” feature in the platform and picking “AI-generated content”. Further subjects that can already be modified under the setting include politics, clothing, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s rules require content makers to tag lifelike AI-made content, and it prohibits malicious AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
Additionally, the platform will henceforth add an artificially created watermark to content produced via its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This measure is intended to stop users from seeking to circumvent the tagging system.
Responsible AI Funding
The company is additionally establishing a $2 million awareness program for professionals and institutions to produce learning resources about using AI responsibly. This program will support educational bodies focused on training computer science.
Moderation Strategy
The platform has justified its content review process, amid controversy over proposals to cut jobs for hundreds of safety staff in the UK. It is planning to reduce hundreds of positions in its trust and safety team in the UK capital, with labor groups and online safety experts voicing alarm that humans are being replaced by machine-led review.
A senior executive stated that people-led review would continue to be important, but AI can safeguard staff by eliminating the most distressing content ahead of it has to be seen by humans. TikTok announced a significant reduction in disturbing and violent content reviewed by safety staff over the past year due to the use of its automated systems.
It is vital to integrate people and machines to ensure user safety,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”
